Privacy policy

At Ellor (accessible from https://ellor.in/), one of our main priorities is the privacy of our visitors. This Privacy Policy document outlines the types of information we collect, record, and how we use and protect it. This policy applies to all visitors, users, and customers of our store and services.

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

1. Information We Collect

We collect several types of information from and about users of our website, including:

A. Personal Information You Provide

When you register on the site, place an order, subscribe to our newsletter, or contact support, we may collect:

Identity Data: First name, last name, username, or similar identifier.
Contact Data: Email address, billing address, shipping address, and phone number (including WhatsApp number).
Transaction & Payment Data: Details about payments to and from you, and other details of products you have purchased from us. Note: Payment details (credit card numbers, UPI IDs) are processed securely by our PCI-DSS compliant third-party payment gateways (such as Razorpay, Cashfree, or PayU) and are never stored on our servers.
Communication Data: Any information you provide when communicating with us via email, WhatsApp, or customer support channels.

B. Automatically Collected Information

As you navigate through our site, we may automatically collect certain technical data using cookies, server logs, and similar technologies:

Device Information: IP address, browser type and version, time zone setting, operating system, platform, and device type.
Usage Data: Information about how you use our website, products, and services (e.g., page response times, download errors, length of visits to certain pages, page interaction information).

2. How We Use Your Information

We use the information we collect in various ways to support and improve your shopping experience, including:

Order Processing: To process and deliver your orders, manage payments, fees, and charges, and collect money owed to us.
Customer Support: To answer your questions, resolve issues, and provide assistance via email or WhatsApp.
Marketing and Communications: With your consent, to send you promotional emails, SMS, or WhatsApp messages about new arrivals, sales, and special offers. You can opt-out of these communications at any time.
Personalization: To deliver relevant website content, advertisements, and recommendations to you based on your browsing behavior.
Security & Fraud Prevention: To verify accounts and activity, combat spam, malware, and prevent unauthorized transactions or fraudulent activities.
Analytics & Improvements: To analyze site traffic, user behavior, and trends to optimize our Shopify theme, layouts, and product offerings.

3. Cookies and Tracking Technologies

Ellor uses 'cookies' to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

Essential Cookies: Necessary for the website to function correctly (e.g., cart cookies, customer login session).
Performance & Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics, Shopify analytics).
Targeting/Advertising Cookies: Used to deliver relevant advertisements and track ad campaign performance (e.g., Meta/Facebook Pixel).

You can choose to disable cookies through your individual browser options. However, please note that disabling cookies may affect your ability to use certain features of our online store (like adding items to the cart).

We do not sell, trade, or rent your personal identification information to third parties. We only share your data with trusted partners to perform services on our behalf:

E-commerce Platform: Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify's data storage, databases, and the general Shopify application.
Logistics & Delivery Partners: We share your name, shipping address, and phone number with third-party logistics partners (e.g., Delhivery, Blue Dart, Xpressbees) to ensure the physical delivery of your order.
Payment Processors: We share transaction data with secure payment gateways to process payments and refunds.
Marketing Partners: We may share hashed email addresses or device IDs with platforms like Google and Meta to run targeted ad campaigns.
Legal Compliance: We may disclose your information if required to do so by law, regulation, or legal process (e.g., to comply with a subpoena or court order).

5. Data Security

We implement appropriate administrative, technical, and physical security measures to protect your personal information from unauthorized access, loss, misuse, alteration, or destruction.

Encryption: All data transferred between your browser and our website is encrypted using Secure Socket Layer (SSL) technology.
Payment Security: All direct payment gateways adhere to the standards set by PCI-DSS (Payment Card Industry Data Security Standard) as managed by the PCI Security Standards Council.
Access Controls: Access to your personal data is restricted to employees and service providers who need it to fulfill their duties.

While we take every precaution to secure your data, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Data Retention

A. Your Rights

Under applicable data protection laws (including the Information Technology Act, 2000 in India), you have the following rights:

Access and Correction: You can request to view or correct the personal data we hold about you by logging into your account or contacting us.
Opt-Out: You can unsubscribe from marketing emails by clicking the "Unsubscribe" link at the bottom of the email, or contact us to be removed from WhatsApp/SMS lists.
Erasure: You may request that we delete or remove your personal data, subject to certain exceptions (e.g., if we are legally required to retain the data for tax or compliance purposes).

B. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, including satisfying any legal, accounting, or reporting requirements.

7. Third-Party Websites

Our website may contain links to other websites (such as social media platforms or external blogs). This Privacy Policy applies only to Ellor (https://ellor.in/). We do not control and are not responsible for the privacy practices of third-party sites. We encourage you to read the privacy policy of every website you visit.

8. Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Ellor does not knowingly collect any Personal Identifiable Information from children under the age of 18 (or the legal age of majority in your jurisdiction). If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately, and we will do our best efforts to promptly remove such information from our records.

9. Grievance Officer & Contact Information

In accordance with the Information Technology Act, 2000, and rules made thereunder, the name and contact details of the Grievance Officer for Ellor are provided below:

Name/Title: Grievance Redressal Officer, Ellor Customer Support
Email: info@ellor.in
WhatsApp: +91 6290430561
Address: ITALGACHA, KOLKATA - 700079, WEST BENGAL, INDIA

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes.